Cracking the code of enterprise sales is one of the most significant hurdles for any scaling startup. Moving from early adopters to large-scale contracts with health systems, pharmaceutical giants, and major hospitals requires more than just a great product—it requires a repeatable, masterful sales motion.

As part of our Startup Mastery series, join us for an in-depth exploration of Mastering Customer Acquisition: Cracking Enterprise Sales. Presented with our partners at Plug and Play Indiana, this session features founders and leaders who have successfully navigated the complexities of the healthcare and life sciences sectors.

What to Expect

This isn’t a high-level theory session. Our panelists will dive into the “how-to” of their most successful deals, discussing:

• The Economic Buyer vs. The Champion: Identifying who actually signs the check versus who pushes the deal through.
• Navigating Bureaucracy: Overcoming hurdles in IT, compliance, and regulatory risk.
• Land and Expand: Turning a single pilot or proof-of-concept into an enterprise-wide agreement.
• GPO & Channel Strategy: Leveraging relationships with organizations like Vizient and Premier to accelerate growth.

Featured Panelists

• Amy Brown, Founder & CEO of Authenticx
• Matt Wainscott, CEO of Recovery Force Health

Whether you are currently prospecting your first flagship account or looking to sharpen your repeatable sales playbook, come prepared to learn the concrete tactics that turned these startups into enterprise powerhouses.