14 Mar Ditch Your Comfort Zone to Discover New Ideas
By Claire Dalton
Ever wonder why Starbucks has over 19,000 locations? In 1981, it’s then-young director of marketing, Howard Schultz, was traveling abroad when his idea changed Starbucks and the restaurant industry forever. He noticed that not only did the “ubiquitous” coffee shops there make great espresso, but they also served as local meeting places. These shops were the hubs of the community.
There are many lessons that can be learned from the success of the Starbucks empire, and realizing that it doesn’t have to be on that grand of a scale is a big part of it. The Entrepreneur Mind offers sound advice on the positive effects of leaving your comfort zone to reach awe-inspiring ideas.